Online Marketing: What is it?
If you’ve been looking for a way to expand your customer base and client relationships, online marketing for your business is a great way to begin. For many Handyman in New-York, visibility is key. It’s not very often someone requires a handyman service, so you need to remain at the forefront of your clients mind. Here are a few viable option for expanding your online marking Handyman in New-York platforms, including information about social media and web design.
Web Design: When working with web designs, be sure yours are functional and uncluttered. With easy to use and fast loading pages, you can be sure your clients are always receiving a line of reliable information that they can access in an emergency. As a handyman, you want to be available for hire as soon as someone in the area needs you. Creating a site that can be accessed from mobile platforms such as smart phones and tablets is also a great way to connect with new clients.
Video Marketing: Do you receive a lot of calls and requests for similar services? Consider creating video marketing campaign to address your client’s greatest needs. Reassure them that your service is available when they need it, and be sure to include your contact information. Other good marketing ideas are tutorial videos, DIY videos and video blogs. Thing beyond commercials and see where your creativity can take you.
Google: Google is as selective as ever when it comes to ranking your site and helping others find your services. Be sure your websites are populated with unique and well-written content in order to rank higher in the results. These search engine results pages are valuable resources for your handyman or repair services. You can even enroll in Google Local (previously Google Places) and claim your shop space online. You can provide customers with important information, updates and offer deals. Similar to a social media platform, the mechanics behind Google’s suite of marketing media are amazing.
SEO & Social Media Marketing : This really can be anything from your LinkedIn to your Facebook profile. Be sure that the information across all of your social media platforms is keyword optimized as well as consistent. It’s a common point of tension for some clients when they can’t find reliable information about your company. Be sure to compare information between your profiles and update them as regularly as you update your resume.
I hope that these tips will lead you to an online marketing frame of mind. As a handyman, your job relies on being available for people when they’re in need. If you can manage to master your online image, you will be one-step closer to increasing your business and creating better relationships with your customers. Don’t forget to take customer comments and requests into consideration when managing your social media accounts as well!
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