Thanks to the internet, your website today is the world’s window into your company: It allows people to get a clear idea of what your brand stands for, where your position is among your competition, and how trustworthy you are. This might seem a lot of information to glean from a simple website, but people are emotional creatures, and any emotion they glean from your site is the impression they will get about your entire business.
This is why you need to invest in good website design. Not only does it set you apart from the competition, but it also becomes our calling card of sorts. Most people who will consider doing business with you will visit your website first, and if they are not impressed with what they see, they will probably end up doing business with the competition that wows them from the very first interaction till the very end. This is not to mention that good website design is integral to SEO, meaning that good design can be the key that helps people find you.
Web Design Trends for 2020:
- 3D is the way to go:
A big element of web design is delighting your viewers. In fact, if given the choice, people want to view something beautiful and immersive rather than plain and boring. With that said, you should be looking to create beautiful 3D visuals on your website. Before, we didn’t have the technology to generate seamless 3D images; the images came out clunky and blocky. But, now that we have the technology to produce breathtaking visuals, you have no more excuses. Obviously, the future is bound to head towards more realism, meaning that VR is bound to become a staple of web design in the future, but, for now, we will have to contend with 3D images on a 2D screen.
What’s even better than a 3D image?
How about an interactive 3D image? If you can integrate one of those into your site without compromising the usability of your site, this will boost your user’s experience tremendously, extending the time they spend on your site and increasing your organic ranking. Should you be concerned that putting a 3D image in your site may affect the overall experience, you can always opt for a faux-3D design
- Large, clear fonts are your friends:
Upon visiting the websites of most industry leaders, you will be struck by how the headlines take prominence in the site and are designed to grab your attention before you notice any image. These are known as hero headlines, and while they aren’t a new trend, their design is definitely worth taking note of.
These headlines use big, bold fonts, the kinds that jump out at you. And, not only do thick fonts direct the viewer’s attention to where the action is taking place, but they also give your site a modern and contemporary aesthetic.
More importantly, bold fonts are ideal for mobile users. The heaviness and thickness of the lines create visual contrast, making the text more legible, and the visual hierarchy of the different elements makes it easier for the viewer to understand what’s going on in the page.
That said, a word of caution is warranted here. Overusing certain typography can overwhelm your site’s visitors, causing them to get confused or just exhausted by the loudness of the page. More importantly, bold font is used to highlight parts of your page, so using it all over your site just diminishes its effect. Also, to help the bold text do its job, you should make sure that the text is dark and is set against a neutral background; this contrast will ensure that your bold text pops. And, don’t forget that you want your text to be legible, so using inscrutable fonts is never a good idea. Keep it simple.
- Minimalism is sexy:
For plenty of brands, a minimalistic design might just be what the doctor ordered. What’s more, most brands want the navigation experience of their site itself to be minimalistic in nature.
This trend is bound to rise with the increase of wearable devices, such as smartwatches, which is forcing web designers to think smaller and smaller. Hence, web sites that navigate better on smaller screens will engage audiences. Also, minimalistic navigation helps cater to attention spans that are getting shorter every year. Best of all, minimalistic design can be intuitive enough that people just get immersed in their experience.
Other aspects that can help with the sleek design are the use of well-placed images and the minimization of the usage of text. That way, visitors can take in the sight and get lost in the images instead of having to work hard and read a lot of text.
- The dark mode is in:
Plenty of websites, including YouTube and Reddit, have started offering their visitors dark mode, which is a user interface characterized by low light emission and prominence of dark surfaces. The beauty of dark mode is two-fold: On the one hand, the lower brightness of the screen reduces eye-strain. On the other hand, when your laptop or phone doesn’t expend too much energy keeping the screen white, this conserves its batteries, extends the lifespan of the screen, and consumes less electricity overall.
Better yet, dark mode web designs have an aesthetic appeal as well. They look modern and chic, and they can aid you in making certain design elements stand out.
Making your site speak for you:
At the end of the day, your site will act as your ambassador, and when designing it, you want to keep the concept of unity in the fore of your mind: The concept of unity means that every element in your site has to tell the same story. It is this consistency that will drive your values home and get people acquainted with your brand, and if every part of your site is remarkable, what do you think people will have to say about your brand?
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