Today we will talk about one of the most effective methods used in internet marketing. This is none other than the art of SEO, as we like to call it.

SEO simply refers to “Search Engine Optimization.” Everyone has heard time and time again that if you can rank better within the search engines you will get more organic traffic sent to you, which in turn, gives you a greater amount of revenue. This could not be truer today. Those individuals with the most internet traffic also enjoy the most revenue, no matter if it is from products or services offered or just simply advertisement revenue. The fundamental point stays the same – those with higher traffic earn more money.

The topic of this article is White Hat SEO vs Black Hat SEO. What this means, in a sense, is good vs bad. White Hat SEO refers to those techniques used to improve rank that are deemed ethical by the search engine. On the other hand, Black Hat SEO techniques are the unethical methods that we see some creators making use of. We convey early on that we only suggest using those SEO techniques that are considered to be ethical. This is simply because those of us who are serious about building an audience for long-term success know that this is the only thing that works.

The way that Black Hat SEO works is by tricking both the user and the search engine in a way that results in a fast rise and sudden boom in traffic. These methods make for a quick turnaround and are almost always met with penalization. This can be something as simple as moving you to the very last page of the search results. It can also result in the complete loss of the website you were using these type of techniques on. This is why it is so important to make your decision right out of the gate. You want to go one way or the other when it comes to SEO because White Hat SEO and Black Hat SEO techniques do not work together.

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White Hat SEO

White Hat SEO methods are used to improve the way that the search engines index your content. They are also designed to improve the user’s experience. Both of these are taken into consideration when it comes to the way your websites are ranked. One of the best White Hat SEO techniques we will share in this article is very simple. This tip is to just create unique content that is both engaging and accurate. Making sure to use only good information that is up-to-date with the element of being engaging is so powerful.

The next tip that we will talk about is the type of media you use for your content creation. You have two choices when it comes to the media that you use. The first path you can take is to create this media, meaning to take pictures and shoot your own videos. This makes whatever media you display very unique and this path is suggested when possible. If you cannot use your own media, another way you can go is to gather media to use by searching stock images and footage. This totally fine, however, you will have to make sure that you can use it legally by checking the usage rights of all media you are considering adding to your posts. Once you have either created or found the media you wish to use you should work on making it richer. What this means is adding attributes to your media. Attributes can include many things such as links, alternative text, and more.

Another White Hat SEO technique is to ensure that your users can navigate your content on every type of device. With the majority of the users of the internet being on a cell phone, you can see how important it is to make the user experience the most satisfying as possible for each form of the device.

The last White Hat SEO tip we will talk about in this article is how to effectively use social media for even more traffic directed to you. When you operate a website and you are trying to get a larger amount of individuals venturing to it you should be sharing it on your social media platforms. There is quite a bit more to it than just that, however. You should make sure to build an audience according to your niche. What this means is, for example, say your niche is Arts and Crafts. You want your audience that you are trying to engage and click links to your websites to have some interest in crafts. This makes the conversion rate much higher than just sharing it with a high number of random people who may or may not be interested in what your content involves.

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Black Hat SEO

This is the section of this article where we will talk about Black Hat SEO techniques. As we mentioned previously, we do not suggest them. However, we want you to know what they are to avoid them and better understand what to look out for. The first thing that we are seeing more and more of these days is hidden text. This is a way the creator hides keywords on the website without the user being able to see it. This is usually achieved by making the text color the same as the background of the website.

Another common way we see the Black Hat creator executing these unethical actions is by redirecting. This is easily noticed when you click a link on the internet and it takes you to a different page that has nothing to do with what you were originally trying to find. The creators do this using popular keywords and topics in order to drive traffic to their monetized platforms unfairly. This also makes for a very poor user experience and is usually hit with some type of penalization form the search engine when it is uncovered.

The last Black Hat SEO technique we will mention in this article is known commonly as spam. You can easily detect spam in the comment sections of different platforms. Someone will place useless links in the comment section in an effort to get more traffic for themselves by taking your traffic. They will also send out links on social media as messages to anyone they can. They will do almost anything to get more traffic even if their content is useless to that particular user.

When it comes to the game of search engine optimization, White Hat SEO wins every time. We will mention that you will have to be a little more patient when using White Hat techniques but the end results garnered over time is worth it. For those of us who are in the internet marketing industry for the long haul, this is the only way to go.

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